National Express launches campaign to reunite lost toys with their owners

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Do YOU recognise any of these lost toys? National Express launches campaign to reunite cherished cuddly companions left on its coaches with their owners

  • The coach operator enlisted the help of celebrated toy photographer Chris Rose 
  • He has photographed each toy ‘passing the time’ until they are reunited
  • The campaign was inspired by the upcoming storyline of Toy Story 4 

National Express is hoping to mend some broken hearts – by reuniting toys lost on its network with their owners.

The coach operator has launched a nationwide campaign to get the cherished toys home with the help of celebrated toy photographer Chris Rose.

He has photographed each toy ‘passing the time’ until they are back in the arms of their young owners.

The images here show some of the toys that National Express is trying to reunite with their owners. Do you recognise any of them?

The images here show some of the toys that National Express is trying to reunite with their owners. Do you recognise any of them?

The campaign was inspired by the upcoming storyline of Toy Story 4 – the latest movie in the hugely popular Disney and Pixar franchise – which sees Woody reunited with his long-lost friend Bo Peep.

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‘We pride ourselves on being a customer-focused business,’ said Chris Hardy, Managing Director of National Express.

‘To reunite children with their cherished toys would make for a very special National Express toy story.’

‘I’m a huge fan of the Toy Story films,’ said photographer Chris Rose.

‘I wanted to capture that spirit of adventure and playfulness in the images.

‘I thought about what these toys might be doing to pass the time until they are reunited with their owners.

This is a group shot of all the toys that National Express is trying to get back home

This is a group shot of all the toys that National Express is trying to get back home

‘Just like Woody, Buzz and co, I imagined they’d be having fun and exploring the world rather than sitting around and waiting to be found.’

More information and a gallery of all the toys can be found on the National Express website at www.nationalexpress.com/toysreunited.

Anyone who recognises one of the toys can get in touch with National Express by emailing toysreunited@nationalexpress.com and stating which journey the toy was lost on. 

Toy Story 4 is in cinemas from June 21.

This image shows the lost toys hanging out with the stars of Toy Story

This image shows the lost toys hanging out with the stars of Toy Story



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