It seems that 10 years isn’t a long period of time to make comparisons or draw conclusions. We probably wouldn’t even be able to tell whether a photo was taken in 2009 or in 2019. Even so, these changes have affected something bigger than our style of clothes or makeup.
At Bright Side, we decided to take part in the #10YearsChallenge too, and we want to compare the beauty trends from 2009 and 2019.
Push-up bra vs bralette
American and European retailers have been stressed because the sales of push-up bras have steadily been declining. They have been replaced by bralettes, something between a top and underwear. Their main difference from push-up bras is that they lack cups and padding. It’s absolutely okay to let others see your bralette, for example, when it peeks up from your blouse. The decline in the demand for push-up bras can be easily explained. Modern women prefer to feel comfortable rather than follow female beauty standards.
Matte vs glossy
According to pin requests on Pinterest, a wet skin effect will become one of the biggest makeup trends in 2019. In 2009, on the other hand, matte skin was trendy.
Tan skin vs natural skin
In 2009, many celebrities were really fond of fake tans like Victoria Beckham in this story. Tanning salons could be found everywhere, and women had bronze skin tones even in winter. Since then, the number of tanning salons has significantly reduced and there’s a certain reason for it. Modern women are well aware of the fact that tanning is bad for the skin. Many celebrities have given up on tanning and have opted to look more natural.
Asymmetric haircuts vs baby bangs
Asymmetric haircuts like the pixy cut or bob were really trendy in 2009. Rihanna, Victoria Beckham, Miley Cyrus, Katie Holmes, and Paris Hilton experimented with different hair lengths approximately 10 years ago. The main hair trends of 2019 will be the baby bang, a very short and blunt cut, as well as a curtain bang.
Eternal youth vs smart aging
Botox and fillers were at the peak of their popularity at the end of the 2000s when these cosmetic procedures became more affordable to everyday women. We all can remember the smooth foreheads, frozen facial gestures, and strained smiles of celebrities who were too fond of these beauty injections. Currently, smart aging is trendy. This is a concept where women remain beautiful without hiding their age.
Dying vs natural graying
Very few women in 2009 dared not to dye their gray hair which was associated with old age and fading beauty. However, graying depends on your genetics, and your gray hair may not be connected with your aging. The trend of keeping your hair naturally gray appeared in 2016. Currently, more and more women prefer a gray ombre over dying their hair.
Coffin-shaped nails vs almond-shaped nails
Nail fashion is constantly changing. In 2009, coffin-shaped nails were trendy. The most popular trend of this year will be moderately short almond nails.
Ultra blonde vs Pantone
In 2009, many celebrities preferred bleached blonde hair. Taylor Momsen, Sienna Miller, and Kate Moss became ultra blondes and many of their fans followed their example. In 2019, more natural hues will be preferable. For example, Pantone pastel hues in hair colors have become extremely trendy recently, while purple hair seems to be a thing of the past.
Complicated makeup vs simple makeup
Sculpting, smoky eyes, and complicated color combinations are all getting left behind. The main trend in makeup today is simplicity. Makeup artists have named the latest trends of 2019: accentuated eyes and lips, blue hues for eyeshadows and brown colors for lipstick, mono makeup when only one color is used, flicks of different sizes and shapes, and dots and strokes instead of eyeshadows. You choose!
90-60-90 vs body positivity
While studying fashion trends, we have come to the conclusion that the world has really changed over the last 10 years. In 2009, it was practically impossible to find models like Tess Holliday and Ashley Graham on the covers of Vogue or Cosmopolitan. It seems that accepting oneself the way they are has become the main trend of this decade. Models with different beauty standards have appeared in commercials and on the covers of magazines. They also blog and host TV shows which is really great.
Regular cosmetics vs eco-friendly cosmetics
When buying a new lipstick or foundation in 2009, we paid more attention to the brand or price but currently, we prefer cosmetics with natural ingredients. Skincare has become more important than makeup. There is one more decisive factor for American and European women when it comes to choosing certain cosmetics: eco-friendly packaging.
All in all, the beauty trends of 2019 are about simplicity, comfort, and eco-friendliness. A modern woman wants to be healthy and beautiful for herself first. That’s how giving up on beauty injections, gray hair dying, tanning and push-up bras can be explained. Do you feel sorry for some trends of the past or do you prefer the new ones? Tell us in the comments below.